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9/18/13: Igniting your nonprofit’s economic and social impact through partnerships
September 18 @ 3:00 pm - 4:00 pm
Based on 35 years of designing innovative, highly successful partnerships between the for-profit, nonprofit, education and government sectors, this webinar provides an opportunity to learn proven techniques to ignite the economic and social impact of your nonprofit organization. Called the “Father of cause marketing” by the Cause Marketing Forum, your presenter, Bruce Burtch, has worked for or with organizations ranging from Fortune 500 corporations to a two-person arts program, and every size and type of organization in between. You will hear case studies, understand the challenges and opportunities of partnerships, and walk away with tools and techniques to greatly benefit your organization.
- Understand the swelling sea change in nonprofit/for-profit funding relationships
- How to develop a business value proposition that will stand you ahead and apart from your competition
- Be able to communicate why cross-sector partnerships provide a wealth of opportunities to build capacity and fund development of your organization.
- Learn the many benefits that nonprofits and for-profits will received in a strategically-designed partnership
|Bruce Burtch has enjoyed a highly successful career, including serving as public affairs manager for Marriott Corporation, public relations director for the United States Olympic Committee, VP and general manager of Schulberg Mediaworks, director of marketing and communications for the American Red Cross Bay Area chapter, and a two-year special assignment to the President of Xerox Global Services. He has founded and CEO of three companies, two nonprofit organizations and co-founded a degree-granting college – The Honors Tutorial College at Ohio University.
In 2010 Bruce formed a highly-specialized consultancy to focus on the area of his greatest interest and talent – creating cross-sector partnerships and cause marketing campaigns between nonprofit, for-profit, education and government sectors, with the focus of creating a greater good.
Called the “Father of Cause Marketing” by the Cause Marketing Forum and highly regarded for his innovative and creative win-win partnerships, Bruce is recognized nationally and internationally as a pioneer in the field of cross-sector partnerships and cause marketing. Bruce designed the most successful cross-sector promotional and fundraising campaign for the March of Dimes, in a partnership with Marriott Corporation, designed and directed the unprecedented American Red Cross Prepare Bay Area campaign which trained over 1 million San Francisco Bay Area residents in emergency preparedness, and continues to design highly innovative marketing, public relations and cross-sector partnerships programs which benefit all stakeholders.
Bruce is a frequent speaker at for-profit leadership and nonprofit organizations, colleges and Foundation Centers. Bruce was recently featured in a six-page cover story of a Northern California business magazine, for his work in developing cause marketing partnerships. Bruce was awarded the Distinguished Leadership Award by the National Association of Community Leadership for spearheading the drive to build the Tenderloin After-School Program in San Francisco’s crime-ridden Tenderloin District. He is currently completing his new book: Win-Win: The Economic and Social Power of Partnerships.
Bruce is the national writer on cross-sector partnerships and cause marketing for Examiner.com which serves 242 markets across the United States and Canada. Examiner.com is one of the top 100 most-visited web sites in the country with a monthly global audience of more than 20 million people.
|Bruce W. Burtch, Incorporated was founded 2009 and is one of the country’s leading consulting and training organizations in the specialized field of cross-sector partnerships. Founded by Bruce Burtch, and internationally – recognized expert in marketing, public relations and partnership development, clients have included United States Olympic Committee, Marriott Corporation, Special Olympics, AT&T, American Red Cross, March of Dimes, St. Baldrick’s foundation, USS Potomac Association ,and many others.|