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8/6/2013: YouTube for Nonprofits: 25 Strategies to Attract Donors
August 6 @ 3:00 pm - 4:00 pm
Has your nonprofit posted any videos on YouTube? Why should you? We’ll examine how to create, post, embed, and drive traffic to videos – and photos – on YouTube and other social media sites. Learn how to do all these things for free or low cost. Learn what kinds of videos and photos to post, and how they can benefit you. We’ll examine how to build awareness, raise funds, recruit volunteers, spawn viral marketing, communicate effectively, build online communities, interact with constituents, and drive traffic to your website, blog, and social media. We’ll explore some interesting case studies. YouTube and other online videos are an effective way to connect with donors, build awareness for your cause, and raise more funds. What type of videos and content best connect with your donors and prospects? What steps do you need to take to incorporate YouTube in your fundraising strategy?
PROGRAM BENEFITS: In this practical webinar, we’ll provide you with free or low cost strategies to incorporate YouTube in your fundraising efforts and attract donors to your cause.
• YouTube Videos & Photos for Nonprofits: Keys to Getting Started
• Steps to create, post, embed & drive traffic to videos on YouTube
• What kinds of videos & photos to post and how they can benefit you
• How to populate your channel with custom & existing online video
• Online content: What to include in your donor friendly video Effectively Integrating YouTube into Your Nonprofit’s Fundraising Efforts
• Keys to link your video to your fundraising website & inspire action
• What you should & shouldn’t do when posting videos & photos
• Guidelines to ensure a consistent message across video, print & website
• Ways to create & design a YouTube Channel to compliment your website YouTube & Online Videos: What’s Working for Nonprofits Today
• Strategies to build online videos in your overall fundraising campaign
• Proven methods to increase YouTube views – Building a social network
• Mistakes to avoid when creating & posting online videos & photos
• Step by step guide to managing & promoting your online video efforts
- Tools to create an effective YouTube video that grabs your donor’s attention
- Best practices to use video to tell your story & inspire your donors
- YouTube channel essentials: Tools to edit, create & customize
- Strategies to incorporate online video in your fundraising efforts
- How nonprofits are using YouTube – What’s working, what’s not
- How videos should fit in with your overall website strategy
|Allan Pressel is founder/CEO of PowerSite123 (formerly CharityFinders), which helps nonprofits and for-profits create world-class websites, social media, and online marketing to further their mission. PowerSite123’s unique technology enables any organization to have its own powerful website quickly, affordably, and with no technical skills required.
Allan has done thousands of presentations for the nonprofit and business community worldwide, almost always to rave reviews. Allan has been designated as one of the world’s leading e-philanthropy speakers. Allan is the co-author of Internet Management for Nonprofits. He was given the Volunteer Service Award by President George W. Bush.
Previously, Allan was co-founder of i-Cube, which had a highly successful IPO, and was later acquired by Razorfish. i-Cube helped large corporations through software/web development.
Prior to founding i-Cube, Allan was a technology strategy consultant at Arthur Anderson and First Consulting Group. Allan holds an M.B.A from UCLA, and is an All-American springboard diver.
|Powersite123 helps small- to mid-sized organizations create beautiful, interactive websites integrated with marketing programs to:
– Help drive traffic
– Convert leads
– Generate revenue
Now you can have access to powerful functionality, such as the ability to collect funds securely within your site (not on a 3rd party site!), build a database of constituents, facilitate search engine optimization, sell products, register people for events, and manage your own content. By providing your constituents with lots to see and lots to do, your website and marketing can make you money, not just cost money.