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8/13/2013: How to Build An Army of Online Brand Ambassadors
August 13 @ 3:00 pm - 4:00 pm
Nonprofits are strapped for resources – staff time is minimal and marketing budgets are nonexistent. What are some creative ways that you can build buzz and spread the word about your nonprofit on the cheap? Consider tapping into your existing network to find Brand Ambassadors – supporters that will voluntarily promote your nonprofit and your cause by blogging, tweeting and speaking publicly about how much they love you! People who want to spread the word about your cause, raising money and awareness are by far your greatest online asset – if they are identified, engaged and acknowledged correctly!
In this webinar we will discuss:
- Ways to identify and recruit Brand Ambassadors
- How to structure and operate a board effectively.
- How to excite and acknowledge them.
- How to cultivate relationships for future engagement
|Julia Campbell is President/CEO of J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA.
Julia received her degree in Journalism & Communications from Boston University and earned a Master in Public Administration from Old Dominion University as well as a Certificate in Nonprofit Management from Tidewater Community College.
A Beverly native, a Returned Peace Corps Volunteer, a mom of 1 and a social media marketing enthusiast, Julia helps nonprofits and small businesses maximize their impact and accomplish their missions by effectively harnessing the power and potential of online marketing and social media tools.
Julia’s clients include local businesses, nonprofit organizations, and universities, and she also offers one-on-one coaching sessions, group seminars and college courses. Her blog and website are at www.jcsocialmarketing.com
Julia has been featured on Social Media Today, Business 2 Community, Forbes and The Glass Heel.
|At J Campbell Social Marketing can build an effective, efficient marketing strategy for your nonprofit using your website, email marketing and social media – a strategy that will amplify your cause, engage your best supporters and help you accomplish your mission.|