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9/11/13: Improving Donor Retention: How Creative Thank You’s and Cultivating an Attitude of Gratitude Can Boost Fundraising
September 11 @ 3:00 pm - 4:00 pm
Simply put: Donor retention is your most important fundraising opportunity.
Most nonprofits are leaking donors like crazy. They acquire; they don’t retain. On average folks lose 7 out of 10 donors after the first gift. Why? If your answer to any of the following is “true”, this webinar will help you: (1) I spend more time and resources acquiring donors than thanking them; (2) I treat acknowledgement as an afterthought; (3) I don’t think donors care that much about when and how they’re thanked after they give.
While donors want to change the world with their gifts, most want something else too. It’s intangible, but it’s important. And if you won’t give it to them, someone else will. The important social acknowledgement and identity reinforcement that comes from a heartfelt, thoughtful thank you cannot be underestimated. Truly, how and when you thank your donors can make or break your entire fundraising program.
A great thank you program can increase the lifetime value of your donor base by 200%!
It’s not hard to do, but most of us simply don’t put much zip into our donor acknowledgment programs. If this sounds like you and your nonprofit, it’s time to show your awesome donors some awesome you!
- Concrete creative thank you ideas – the tried-and-true and the dare-to-try!
- How to effectively use donor thank you’s to build long-lasting relationships.
- Critical capabilities of transformational leaders.
- When to use technology, and when not to.
- How to move from a transactional to a transformational donor acknowledgment plan.
- BONUS: How cultivating an attitude of gratitude is good for you personally.
|Claire Axelrad, J.D., CFRE has helped nonprofits raise hundreds of millions over a career inspiring volunteers and professionals to implement innovative fundraising and marketing strategies that advance the mission, vision and values of causes addressing society’s most pressing problems. Claire’s approach is a rare blend of experience-based common sense gleaned from 30 years of senior management in the trenches combined with a singular ability to strategically position organizations to leverage support for today and tomorrow. Named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals, Claire teaches the CFRE course that certifies professional fundraisers,writes for Windmill Marketing on social media for nonprofits and is a presenter for Next Level Nonprofits. Her blog was named “Top Fundraising Blog of 2013” by Fundraising Success.|
|Claire’s deepening concern about the numbers of nonprofits stuck in a vicious cycle of implementation, having no true direction or strategy for growth or change, caused her to found Clairification. From the perspective that successfully nurturing and sustaining philanthropy requires a constituent-centered and relationship-focused approach, Claire’s work centers around seven “clairifying” principles that drive rich supporter engagement and loyalty. She offers a range of services, from hourly consultation to staff mentoring, workshops, communication and fundraising audits, strategic plans, staffing infrastructure, board engagement, copywriting, career development and targeted special projects.|