7/18/2012: Social Media Metrics Alchemy: Transforming Data Into Engaging Content
- Start:
- July 18, 2012 3:00 pm
- End:
- July 18, 2012 4:00 pm
- Cost:
- Free
- Category:
View This Session’s Archive Here
Creating great, engaging content that builds your community is just a few key data points away! Knowing what social media data to track is critical to transforming raw data into content your community wants. In this webinar, we’ll focus on the five data metrics that tell you what you need to know about your community and the content it wants, and how to create personalized data dashboards using Google Analytics and Facebook Insights.
Takeaways:
- How to use social media metrics to better understand your online community.
- The five most important cross-channel metrics to track for developing and optimizing content for the community.
- Strategies for managing content between multiple channels.
 Debra Askanase is the founder and Engagement Strategist at Community Organizer 2.0, a strategic social media consulting firm that works with nonprofit organizations to develop strong online engagement and communities. Debra holds a B.A. from Emory University and a M.B.A. in International Business from Bar Ilan University. Prior to founding Community Organizer 2.0, Debra worked for almost 20 years in the nonprofit field, originally as a community organizer and later as a program director, executive director and fundraiser. Debra has presented workshops at the Nonprofit Technology Conference and is a speaker and presenter at conferences worldwide. She is also on the organizing committee of Boston’s 501 Tech Club. |
 Community Organizer 2.0 creates customized social media strategies, solutions, and training for nonprofit organizations. We approach social media strategically, developing custom strategies and approaches that support organizational short-term and long-term goals.
Our award-winning blog, www.communityorganizer20.com, offers advice, strategies and opinions about using social media in the nonprofit sector. |
 Ash Shepherd works in the areas of Strategy & Process with Minds on Design Lab. He brings with him 15+ years of experience working with and for nonprofits in the areas of online communications strategy and process management, social media engagement, youth program development and social work.
Ash’s commitment to the nonprofit technology sector is apparent. He is on the editorial board for NTEN’s online publication, Change, and is a co-author of the recently published Social Media Road Map. He also co-managed the Portland, Oregon NetSquared/501 Tech Club for a number of years and continues to present at a wide range of public speaking engagements |
 Minds On Design Lab is a design and technology studio that serves as partners to nonprofits. Minds on Design Lab values what smart design does to deliver a message and to promote interactions. We are a design and development partner that provides a thoughtful approach and creative minds to help nonprofit organizations succeed. |
