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6/4/2013: A New Era in Nonprofit Marketing: Why Winging It with Social Media No Longer Works
June 4 @ 3:00 pm - 4:00 pm
If you’ve dipped your toe in the social media waters, do you wonder why you aren’t reaching more people or raising more dollars? If you haven’t yet begun, have you considered what social media marketing might do to help you reach – or not reach — your goals? This webinar will explore why winging it no longer works in 2013 (e.g., putting up a page and sporadically begging for ‘likes’ and ‘follows’) and help you dive gracefully into the deep end. Plus, we’ll discuss the resources needed to achieve success and how to measure the return on your investment and engagement.
This webinar is designed to answer these questions:
- Why should I invest more resources in social media?
- How can I get the rest of my organization on board?.
- How do I integrate my social media plan with my other fundraising and marketing strategies?
- Beyond securing ‘likes’ and ‘follows’ what should I be doing to inspire action?
- What resources do I need, and how do I find them?
- How do I measure return on investment? What will success look like?
|Claire Axelrad, J.D., CFRE has helped nonprofits raise hundreds of millions over a career inspiring volunteers and professionals to implement innovative fundraising and marketing strategies that advance the mission, vision and values of causes addressing society’s most pressing problems. Claire’s approach is a rare blend of experience-based common sense gleaned from 30 years of senior management in the trenches combined with a singular ability to strategically position organizations to leverage support for today and tomorrow. Named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals, Claire teaches the CFRE course that certifies professional fundraisers,writes for Windmill Marketing on social media for nonprofits and is a presenter for Next Level Nonprofits. Her blog was named “Top Fundraising Blog of 2013” by Fundraising Success.
Claire’s deepening concern about the numbers of nonprofits stuck in a vicious cycle of implementation, having no true direction or strategy for growth or change, caused her to found Clairification. From the perspective that successfully nurturing and sustaining philanthropy requires a constituent-centered and relationship-focused approach, Claire’s work centers around seven “clairifying” principles that drive rich supporter engagement and loyalty. She offers a range of services, from hourly consultation to staff mentoring, workshops, communication and fundraising audits, strategic plans, staffing infrastructure, board engagement, copywriting, career development and targeted special projects.