6/26/2012: Building a Solid Fundraising-Centric Mobile Website and App

Start:: June 26, 2012 3:00 pm
End:: June 26, 2012 4:00 pm
Cost:: FREE
Category:: Fundraising, Marketing and Communications, Technology and Web

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2012 is the year of MOBILE fundraising! Today, 1.2 billion people in the world have an internet based smart phone or tablet accessing your website or downloading your app. Don’t have one yet? Or have one and want to learn how to increase fundraising efforts? This webinar is perfect for you! We will discuss everything you need to get started with launching and supporting your fundraising-centric mobile website and/or application.

Takeaways:

Why its a must to have a mobile website/application
The difference in purpose of a mobile website vs. mobile application
Mobile fundraising best practices and tactics
Integrating your new mobile channel with traditional direct response initiatives to increase response rates

Margaux Pagán is director of strategic fundraising at DonorFuse, a consulting service specializing in fusing innovative technologies with strategic fundraising to help nonprofit organizations grow their mission. Her experience lies in direct response fundraising including DRTV, outbound telemarketing, mobile marketing, online, social media, and analytics. She also has been recognized as a Fundraising Star of 2011 by Fundraising Success Magazine Margaux Pagán holds a B.A. degree in Organizational Communications with a concentration in Integrated Marketing Communications from the University of Central Florida and anticipates acquiring a CFRE in 2012.

DonorFuse takes great pride in developing innovative and customizable technical and fundraising solutions to fit every organization’s needs. The solutions we offer will help introduce, adapt, and grow fundraising efforts using progressive technologies to help raise more dollars and reach more donors to support nonprofit missions. With vast experience working with CMS (customer relationship systems), CRMs (customer relationship managment) software and cloud based systems, mobile application and website development, social media interface integrations, and so forth will take your organization to the next level.