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5/8/2012: How to Blog your way to Increased Constituent Engagement and Fundraising
May 8, 2012 @ 3:00 pm - 4:00 pm
The #1 reason people don’t give is because they aren’t asked. The #1 reason people aren’t ready to be asked is because they don’t know enough about you, aren’t engaged enough with you, and just don’t keep you top of mind. A blog can help you change all that. Learn why yesterday’s website is today’s blog, and steps to take to turn your blog into a powerful constituent engagement tool.
- 4 reasons why you should blog
- How to get started blogging
- How to find time to continue blogging
- How to leverage your blog to enrich other social media strategies
Attendees will also receive a “Top 10 Checklist for Nonprofit Blogs”
Claire Axelrad, J.D., CFRE has 30 years of frontline development and marketing leadership experience working for arts, education, health/social services and community organizations in all aspects of resource development, strategic fundraising planning, marketing communications and strengthening boards and volunteers. Named by AFP/GGC as the “Outstanding Fundraising Professional of the Year” in 2010, her passion is instilling an institution-wide culture of philanthropy to further the vision, mission and values of the organization in service to the community. She participates in mentor programs and teaches in such areas as development/marketing integration; nonprofit management; strategic planning; board development; legacy development; major gift stewardship; annual giving donor identification and cultivation; succeeding with special events and engaging supporters in giving conversations.
Axelrad Social Benefit Consulting specializes in nonprofit management, marketing and fundraising consultation:
(1) Assessing challenges;
(2) Creating strategic plans with an eye to increasing revenues and efficiencies;
(3) Assuring plan implementation in a manner that amplifies effectiveness;
(4) Nurturing innovation and growth, and
(5) Building successful teams through hiring, mentoring, coaching, teaching and engaging internal/external stakeholders.
Areas of focus include constituent centered service, strengthening individual, business and foundation partnerships; generation of new sources of revenue; cost savings; integration of marketing across multiple channels; creation of supportive infrastructures to improve efficiency, and outcome evaluation.