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5/16/2012: Building An Effective Marketing Communications Team
May 16, 2012 @ 3:00 pm - 4:00 pm
The channels nonprofit organizations can use to engage their various audiences continue to proliferate…which is both a blessing and a curse. Drawing from her own experience building marketing communications functions, sometimes from scratch, Michele will deliver practical, actionable advice on how to build a team that can achieve your goals, while working within your organization’s resource realities.
- Understand the difference between a traditional communications function and an integrated marketing communications function…and know which your organization needs
- Understand how to evaluate the skill set you need to meet your marketing communications goals
- Discuss how to hire, redirect, etc. in order to get the best possible team
- Learn how to build a culture of marketing across your entire organization
Michele Levy considers herself a brand therapist for nonprofits, start-ups and what she refers to as “other entrepreneurial organizations.” With an approach that is equal parts energy, accessibility and common sense, Michele makes brand strategy and communications topics relevant and understandable for a range of participants. She has worked with a range of nonprofit and corporate clients, adeptly bridging the sectors and leveraging best practices from both. Her work includes research, brand strategy, message development, communications planning, and training.
She has spoken on branding to a variety of organizations, including Association of Fundraising Professionals, American Association of State and Local History, National Association of Independent Schools, and New England Museum Association. She is a valued trainer with Center for Women & Enterprise, Interise and Social Innovators Forum. An honors graduate of Harvard College, Michele received her MBA from Boston University.