4/18/2012: Social Media Fundraising: Past, Present, and Future

Start:: April 18, 2012 3:00 pm
End:: April 18, 2012 4:00 pm
Cost:: FREE
Category:: Fundraising, Marketing and Communications, Organizational and Professional Development

Social media fundraising is still a curiosity – big opportunities for some, frustration and challenges for others. We’ll discuss the history of social media fundraising since 2005, and draw lessons from successful campaigns. We will identify specific reasons to start fundraising on social media, and good reasons not to. Finally, you’ll be prepared with a set of easy best practices you can do to prepare for the road ahead.

Takeaways:

When your organization should start
What successful campaigns look like
Tie the lessons of direct mail, and online, to social media
How to prepare for the future

Ehren Foss, Co-Founder and CEO of HelpAttack! has a decade of diverse technical experience with web programming, database administration, and many of the open source tools that help make nonprofit technology an amazing place to work. He is also the founder of Prelude Interactive, a web development firm in Austin, TX. Ehren has contributed to projects, efforts, and clients such as Social Actions, the Hands On Network, 501 Tech Club, AFP, and YNPN.

HelpAttack! is a platform for causes to use any online content as a channel for awareness, activism, and donations. Our goal is to help causes of all sizes to use Tweets, Facebook updates, blog posts, photos, and videos to build support.