4/17/2012: Constituent Relationship Management (CRM) Software for Nonprofits

Start:: April 17, 2012 3:00 pm
End:: April 17, 2012 4:00 pm
Cost:: FREE
Category:: Marketing and Communications, Operations, Technology and Web

Is your nonprofit struggling with many communication channels, people who play multiple roles, and lots of different places to keep track of all that information? Constituent Relationship Management, or CRM, is your system for holding it all together. Underpinned by a database and a set of integrated communication tools, your CRM can streamline your work; it can improve results of fundraising, advocacy and marketing efforts; and it can increase your impact.

Choosing the right CRM software for your nonprofit can be a daunting task. While one or two large corporations dominate the nonprofit software market, there are dozens of other good choices, and it can be hard to differentiate between all of them.

After participating in this web conference, you’ll have all the basic knowledge you need to assess return on investment for this type of technology, do some informed shopping, and feel confident in your decision.

Takeaways:

Know what a CRM is and how it can help you
Understand key features to look for in CRM software for nonprofits
Identify your nonprofit’s needs and priorities
Avoid common traps and mistakes in buying nonprofit software
Know what to budget, and pay a fair price for the software and service
Select a nonprofit CRM system with confidence

Karen Graham has been working with nonprofits for almost a decade, and is especially interested in emerging technology for building relationships and communicating with supporters. She is currently director of Business Development with thedatabank, a provider of nonprofit CRM software, and for the past 8 years she has helped thedatabank build its business to over 1000 clients nationwide. Karen has been selected to speak at a number of state and national nonprofit conferences. She earned an M.B.A. with an emphasis in nonprofit management from the University of St. Thomas. In her spare time she knits, runs, goofs around with her kids, and reads the National Geographic from cover to cover.

The Databank is nonprofit software: an all-in-one cloud solution that combines a database with tools for fundraising, communication, and advocacy. Since 1998 we have provided web-based nonprofit software that is uniquely designed to help each of our clients develop and sustain long-term relationships with their supporters. By providing a database driven suite of integrated software modules, thedatabank can create an affordable, effective relationship management and communications system specific to your organization’s needs.