2/27/2013: Social Change Anytime Everywhere: Best Practices to Build a Multichannel Campaign Plan
- Start:
- February 27, 2013 3:00 pm
- End:
- February 27, 2013 4:00 pm
- Cost:
- FREE
- Category:
View This Session’s Archive Here
From your website to social media, email to mobile messages, online to offline, multichannel strategies require coordination and creative thinking across teams and departments, and a focus on the core of your work beyond any one specific call to action. In this session, we will show you how to craft an online multichannel campaign plan to meet your mission and campaign goals, and how other organizations are successfully integrating multichannel efforts into their work. For example, what happens when you tie your Facebook posts to your online fundraising appeals? What about sending text messages connected to your email actions the next day? Multichannel strategies bring your staff together and connect your community across platforms for more targeted actions. This session provides highlights from the new book Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community by Allyson Kapin and Amy Sample Ward and gives you the next steps you need to start working to create real social change online and on the ground.
Takeaways:
- Best practices to build an effective multichannel campaign plan
- Tips to roll out your multichannel campaign plan
- Managing a multichannel campaign and working across teams to engage your community
 Amy Sample Ward is an author, facilitator, and trainer focused on leveraging social technologies for social change. In 2009, she co-authored Social by Social: A practical guide to using new technologies to deliver social impact, and has contributed to various other publications about social media. Her second book, Social Change Anytime Everywhere: How to implement online multichannel strategies to spark advocacy, raise money and engage your community co-authored with Allyson Kapin, will be available from Wiley in February 2013. Amy is also the Membership Director at NTEN: Nonprofit Technology Network (NTEN.org), the membership organization of nonprofit professionals who put technology to use for their causes. |
 NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to meet community needs and fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.We believe that technology allows nonprofits to work with greater social impact. We enable our members to strategically use technology to make the world a better, just, and equitable place. NTEN facilitates the exchange of knowledge and information within our community. We connect our members to each other, provide professional development opportunities, educate our constituency on issues of technology use in nonprofits, and spearhead groundbreaking research, advocacy, and education on technology issues affecting our entire community. |
 Allyson Kapin has been named Most Influential Women In Tech by Fast Company, one of “Top Tech Titans” by the Washingtonian in 2009 and 2011 and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media.As Founding Partner of Rad Campaign she leads the firm’s online strategic services. For over a decade Allyson has helped nonprofit organizations and political campaigns create dynamic and award-winning websites and online marketing and recruitment campaigns. As part of the first generation of online advocacy experts, Allyson has a thorough understanding of the rapidly changing world of online activism. She is an expert in the latest trends in mobile, social networking, blogging, online video, and other online tools and strategies and advises nonprofits on how to cost effectively incorporate them into their Internet plans and online campaigns. Her campaigns have been recognized with several prestigious web awards and featured on several top media networks ranging from CNN to NPR and the Daily Show with Jon Stewart. Allyson has spearheaded campaigns for organizations ranging from the Make-A-Wish Foundation to the Humane Society of the United States and the Save Darfur Coalition. She has also been a featured speaker on web design, Internet marketing and social media at national conferences. In 2007 Allyson founded Women Who Tech: A Telesummit for Women in Technology working in the non-profit and political campaign world featuring Arianna Huffington of HuffingtonPost.com and Joan Blades of Moveon.org. As the founder of Women Who Tech she champions women who are inspiring change and transforming technology. She also serves as an expert for news reporters ranging from CNN to the Nonprofit Times who are writing about technology, social media, and social change. Allyson sits on several Advisory Boards including the New Organizing Institute, Anita Borg Institute, the Green It Consortium and the Planning Committee for NTEN’s NTC conference as well as O’Reilly’s Gov 2.0 Expo |
 Rad Campaign is a full service web agency providing web design, web development, online marketing, social media, and online fundraising strategy to nonprofit organizations, foundations, political campaigns, and associations.
Rad Campaign is deeply committed to campaigns and organizations that want to change the world and socially responsible businesses that want to claim their corner of it. We mobilize people to lobby congress on meaningful healthcare reform, better wages and benefits. We fight to conserve America’s national forests and wildlife and protect it from Big Oil. We educate the public about becoming conscious consumers and why purchasing green, socially responsible products are better for the planet and our health. And much, much more. |
