2/22/2012: Listening & Engaging: DIY Tools for Social Media Management

As social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: “We Tweet; is anybody listening?” In addition, nonprofits have an increasing need to know on what blogs, websites and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably. This webinar will show you how to create a listening dashboard for your or your organization’s use. I will also provide an introduction for social media goal-setting and a template for tracking your social media engagement.

Takeaways:

Amy Sample Ward is a blogger, facilitator and trainer focused on leveraging social technologies for social change. In 2009, she co-authored Social by Social: A practical guide to using new technologies to deliver social impact, and has contributed to various other publications about social media. She is a conversation-starter and thought-leader, writing about strategic uses of new technologies for communities and organizations on her blog (AmySampleWard.org) and the Stanford Social Innovation Review (SSIReview.com/Opinion). Amy is the Membership Director at NTEN: Nonprofit Technology Network (NTEN.org), the membership organization of nonprofit professionals who put technology to use for their causes.

NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to meet community needs and fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively. We believe that technology allows nonprofits to work with greater social impact. We enable our members to strategically use technology to make the world a better, just, and equitable place. NTEN facilitates the exchange of knowledge and information within our community. We connect our members to each other, provide professional development opportunities, educate our constituency on issues of technology use in nonprofits, and spearhead groundbreaking research, advocacy, and education on technology issues affecting our entire community.

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