2/15/2012: The Social Media Audit

A social media audit of systems, implementation, strategy, and culture offers a comprehensive evaluation of the state of your organization’s social media strategy, processes, and systems. Audits are not a judgment, but rather a statement of where you are along a continuum of practice, and offer practical insights into your social media execution and effectiveness. In this webinar, we’ll discuss the right time to consider a social media audit, the goals of the audit, inquiry tools and resources, what a 360-degree audit entails, and what to do with the results. We’ll also explore case studies of two nonprofit social media audits, what the organizations learned from participating in this process, and how the audit information translated into ramping up their strategic social media engagement.

Takeaways:

Debra Askanase is the founder and Engagement Strategist at Community Organizer 2.0, a strategic social media consulting firm to nonprofit organizations. Debra holds a B.A. from Emory University and a M.B.A. in International Business from Bar Ilan University. Prior to founding Community Organizer 2.0, Debra worked for almost 20 years in the nonprofit field, originally as a community organizer and later as a program director, executive director and fundraiser. Debra has presented workshops at the Nonprofit Technology Conference and is a speaker and presenter at conferences worldwide.

Debra Askanase is the founder of Community Organizer 2.0, a social media consulting firm to nonprofit organizations emphasizing strategic use of social media to support organizational goals.

Ash Shepherd has been with NPower Northwest since the summer of 2010, immediately following a three-year stint at NPower Oregon. His position here focuses on the planning, design and evaluation stages of projects. He’s also well-versed in online communication strategy, development, and coaching and acts as our internal social media advisor. Before joining NPower, he devoted almost a decade to social work, and youth program development. Outside of the office, Ash’s commitment to nonprofit technology remains apparent. He is on the editorial board for NTEN’s online publication, Change, and is the Co-Manager for PDXTech4Good, a joint effort of Net Tuesday and 501 Tech Clubs in Portland. Outside of the nonprofit tech world, Ash is involved with the Wilderness Action Group of South Africa and spends his free time enjoying the outdoors, biking, and playing indoor soccer.

NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good. Our goal is to ensure that every nonprofit has access to the best resources to get the most value out of the technology tools available.

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