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11/7/2012: Bringing “Social” Inside: Social Media Staffing, Culture, and Policies
November 7, 2012 @ 3:00 pm - 4:00 pm| FREE
Are you ready to be a social organization? Nonprofits that excel in social media communication and engagement are also fully social organizations, and understand that internal social media capacity affects external activities. In this webinar, we’ll look at the four internal assets needed to fully optimize social media as an organization: social media staffing structure, an internal social culture, becoming a networked nonprofit, and a social media policy.
- Importance of social media policies, and key questions to address
- Social media staffing structure configurations
- Internal social culture self-assessment and key stepping stones to becoming a social organization
|Debra Askanase is the founder and Engagement Strategist at Community Organizer 2.0, a strategic social media consulting firm that works with nonprofit organizations to develop strong online engagement and communities. Debra holds a B.A. from Emory University and a M.B.A. in International Business from Bar Ilan University. Prior to founding Community Organizer 2.0, Debra worked for almost 20 years in the nonprofit field, originally as a community organizer and later as a program director, executive director and fundraiser. Debra has presented workshops at the Nonprofit Technology Conference and is a speaker and presenter at conferences worldwide. She is also on the organizing committee of Boston’s 501 Tech Club.|
|Community Organizer 2.0 creates customized social media strategies, solutions, and training for nonprofit organizations. We approach social media strategically, developing custom strategies and approaches that support organizational short-term and long-term goals.
Our award-winning blog, www.communityorganizer20.com, offers advice, strategies and opinions about using social media in the nonprofit sector.