- October 16, 2012 3:00 pm
- October 16, 2012 4:00 pm
What is the most important asset to a non-profit organizations?
DATA! Data = Your Donors = Revenue = Ability to Support Your Programs
The top issue for nonprofits today is prioritizing their data needs: customizing, integrating, cleaning, and management. In order to develop a strong fundraising plan, leadership needs to first take an analysis of your current database structures – from within.
~ How are your donors being tracked?
~ What is being tracked?
~ What is being stored?
~ How is it being managed?
~ Is your data handled manually or automated?
~ Is it helping you raise money?
We’ll discuss the different ways to analyze and manage your data to ensure your fundraising team has the insight needed to construct targeted, insightful, and successful fundraising campaigns. Although your database is technology-based the output is fundraising-based.
You’ll learn what R.E.S.P.E.C.T. really means:
- Steps to ensure your data is managed properly and consistently through staff changes
- How to maintain data integrity
- Ways data can enhance your fundraising plans
|Margaux Pagán is director of strategic fundraising at DonorFuse, a consulting group specializing in fusing innovative technologies with strategic fundraising to help nonprofit organizations grow their mission. Her experience lies in direct response fundraising including DRTV, outbound telemarketing, mobile marketing, online, social media, and analytics. She also has been recognized as a Fundraising Star of 2011 by Fundraising Success Magazine Margaux Pagán holds a B.A. degree in Organizational Communications with a concentration in Integrated Marketing Communications from the University of Central Florida and anticipates acquiring a CFRE in 2012|
|DonorFuse takes great pride in developing innovative and customizable technical and fundraising solutions to fit every organization’s needs. The solutions we offer will help introduce, adapt, and grow fundraising efforts using progressive technologies to help raise more dollars and reach more donors to support nonprofit missions. With vast experience working with CMS (customer relationship systems), CRMs (customer relationship managment) software and cloud based systems, mobile application and website development, social media interface integrations, and so forth will take your organization to the next level|