Facebook is the most popular social networking service on the web. YouTube is the most popular video sharing service on the internet. Apps — here referring to software for “smart” mobile computing devices, such as iPhones, Android phones and iPads — are currently being used by 24% of US Adults. Taken together, Facebook, YouTube and Apps touch millions of people every day. Facebook and YouTube are free to join and both have special programs for nonprofit organizations. Apps are free or very cheap to use. In this “plain English” one-hour webinar, we’ll use real-world examples to discuss how to develop strategies for utilizing the power of these social phenomena for internal and external communications, advancement, development, public information and recruitment.
Takeaways:
- Top 5 tips for producing your online video
- YouTube’s special programs for nonprofits
- Facebook’s special programs for nonprofits
- Audience Measurement Tools for YouTube and Facebook
- Overview: apps for Nonprofits
- Build a checklist for developing an app for your nonprofit
- Resources for additional information
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Roberto Mighty has written and produced 65 half-hours of network affiliate and independent television, shot scores of nonprofit presentations and has over 100 videos on YouTube. He is Founder and Principal of Celestial Media, a Boston area company that specializes in web video production. Currently producing independent projects for Harvard University, he received his Master of Fine Arts in the Visual Arts from Lesley University and is Adjunct Professor in the Department of Visual and Media Arts and Emerson College, Boston.
Celestial Media was founded in 1998. The company specializes in producing web videos and interactive multimedia. Nonprofit clients include Harvard Medical School, Argosy Foundation, Berklee College of Music, Boston Foundation and many others. We advocate using a PBS documentary style approach. Our high-definition production teams consist of a Producer, Writer, Videographers, Editor and Graphic Designer.
