Fall is a great time for at least one appeal letter (maybe more). If you’re making an important contribution to your community, many others will want to be part of that! The idea is to ask community members to invest in your organization’s vision and results. Appeal letters offer the opportunity to build/maintain relationships with community members and encourage the attitude that everyone can contribute.
Takeaways:
- Identify the Purposes, Priorities, and Intended Readers of your appeal letter
- Discuss the elements you must include
- Check out some great (and not-so-great) examples and discuss the writing techniques used
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For nearly 20 years, Dalya has worked professionally with community-oriented organizations as a grantwriter, speaker, writing coach, journalist, and consultant. She has crafted countless successful marketing pieces, grant proposals, and news articles, and currently pens “The Writer’s Block” column on OpportunityKnocks.org. From 2000-2004, Dalya served as Founding Director of BAIDO: [San Francisco] Bay Area International Development Organizations. She holds an M.A. in Communication & International Development and a B.A. in International Studies. Dalya’s award-winning book is entitled, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” Her website and free e-newsletter are at: www.dfmassachi.net. |
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Dalya F. Massachi specializes in helping nonprofit professionals advance their missions through outstanding fundraising and marketing materials – online and offline. A lifelong writer, Dalya’s first letter to the editor was published in her hometown newspaper before she was even a teenager. 
Writing for Community Success helps you turbocharge your words to engage more readers! We help you boost your community impact through outstanding written materials. Services include: Group training, Editing (books, articles, etc.), Grant proposal tune-ups, and Writing coaching.
