Taking the Mystery out of Metrics

Measure, measure, measure. More and more, we hear about the importance of metrics. But what does that really mean? Join strategy consultants Sam Frank and Michele Levy for a practical discussion about the metrics that really matter for nonprofit organizations.


  • A straightforward definition of metrics and why they matter
  • A brief list of key metrics that you can track for your organization
  • An understanding of how to provide context for those metrics (aka so what do these numbers actually mean?)
  • Some tips for creating a more metrics-driven organization

Sam FrankSam Frank founded Synthesis Partnership to assist nonprofits with strategy, planning, and organizational development and change. He advises and has served on the boards of local and national nonprofit organizations addressing arts and culture, education, health care, preservation, homelessness and the environment. Sam frequently offers workshops on planning at national conferences and writes an e-newsletter, Critical Issues in Strategy, Planning and Organizational Development (http://bit.ly/SyParchive) and a blog on nonprofit issues (http://bit.ly/blogSyP). He conceived and directs the Wednesday Webinars at nonprofitwebinars.com. Prior to Synthesis Partnership Sam was Director of Architecture and Design at Corning Incorporated, and Dean of Architecture and Design at Rhode Island School of Design. He was educated in English literature at Princeton University, architecture at Harvard University, and architectural history, theory and criticism at the Massachusetts Institute of Technology.
Synthesis PartnershipSynthesis Partnership assists nonprofits with strategy, planning, and organizational development and change. The foundation of our approach to any assignment is attentive listening to the situation, needs, culture and aspirations of the client. Our clients have represented a variety of sectors (including education, arts and culture, health care, and social services), sizes (no staff to hundreds of staff; budgets in the low six figures to the high eight figures), maturities (start-ups to well over a century old) and experience (organizations new to planning and organizations with extensive history and experience of planning). Our breadth of understanding of nonprofit sectors and issues helps us to ask the right questions and explore the relevant concerns to assure integrated explorations and solutions. Case studies of some of our projects and articles on strategy, identity, capacity and facilities can be found at www.synthesispartnership.com.
Michele LevyMichele Levy considers herself a brand therapist for nonprofits, start-ups and what she refers to as “other entrepreneurial organizations.” With an approach that is equal parts energy, accessibility and common sense, Michele makes brand strategy and communications topics relevant and understandable for a range of participants. She has worked with a range of nonprofit and corporate clients, adeptly bridging the sectors and leveraging best practices from both. Her work includes research, brand strategy, message development, communications planning, and training. She has spoken on branding to a variety of organizations, including Association of Fundraising Professionals, American Association of State and Local History, National Association of Independent Schools, and New England Museum Association. She is a valued trainer with Center for Women & Enterprise, Interise and Social Innovators Forum. An honors graduate of Harvard College, Michele received her MBA from Boston University.

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