Silent Auction Secrets: 5 simple changes to generate bigger bids

Auction planners: How do you get guests to bid more in your silent auction?

When you’ve gone to the effort of soliciting donors for items, setting up displays, and arranging volunteers for checkout, it’s not a pleasant feeling at night’s end to realize your fabulous items were sold at a hefty discount. It can be really demoralizing.

Here’s the good news. Even if you don’t change your items OR your audience, you can still raise more money. You just need to use the same marketing and psychological tactics in your silent auction that the big stores use to get us consumers to buy.

The commercial sector spends millions of dollars in marketing studies; they know the triggers that get us to pull out our credit cards. In this webinar, you’ll learn how to adapt five of their marketing secrets to your silent auction, so you can appreciate the same benefits.

In this fun and incredibly practical webinar, you’ll see examples of good (and bad) silent auctions in action so you know how to get top bids at your event.


  • How to adopt a tested eBay strategy to get guests to pay more than they wanted
  • Merchandising examples (good and bad!) so you know how to best display your items
  • Changes that appeal to guests with more money to spend
  • A trick that gets men interested in your items
  • How to BEST use your A/V vendors in the silent auction
  • A tip that eases volunteer stress in your cashiering area

Sherry TruhlarAs “The Authority on Benefit Auctions,” Red Apple Auctions’ founder Sherry Truhlar, CMP, BAS, CAI has been covered in dozens of online and print publications, including Town & Country, Missouri Meetings and Events, and The Washington Post Magazine. You might have even caught her on television where she was featured in two cable network shows on TLC and E! Style.

As a quick-witted auctioneer, she’s overseen hundreds of auctions around the USA, ranging in revenue from $6,000 to $2 million.

As a former marketing team member of the General Electric company, Sherry teaches clients how to be corporate marketing savvy in their nonprofit events. Using her advice, a remarkable 76% of her onsite clients enjoyed all-time record-breaking events during the depths of the 2008-09 recession.

Originally from rural Kansas, this straight-talking Midwesterner now enjoys the international vibe of Washington, D.C. and stays in her bliss by sidestepping the city’s political scene

Red Apple AuctionsRed Apple Auctions is a niche auction firm focused exclusively on helping auction planners produce more profitable events. The firm was founded by Sherry Truhlar, a former GE event planner-turned-auctioneer.

In addition to offering entertaining auctioneers, the company offers guides, tutorials, teleclasses, webinars, articles, workshops, and private consulting to help people just like you plan fabulous auctions that GET RESULTS WITHOUT GUESSING.

You can learn more about these terrific resources at

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