SOPA/PIPA. Trayvon Martin. Keystone XL. Online petitions are all over the news these days, but the big news is that they really do work. In the information age, online petitions have become an important tactic for advocacy campaigns and a crucial channel for list growth to support direct email fundraising. Listen in to learn best practices for online petitions that Change.org has gleaned from hundreds of thousands of petitions started on the world’s fastest growing social action platform.
Takeaways:
- Benefits of online petitions such as engaging new supporters, generating media & pressuring decision-makers
- Best practices for running effective online petitions as part of advocacy campaigns
- Online petitions as a key strategy for list growth and online fundraising
Lawrence currently serves as the Nonprofit Community Manager at Change.org where he teaches organizations how to best leverage the world’s fastest-growing social change platform. |
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Lawrence Grodeska is a web marketing professional with more than 12 years experience leveraging technology and new media to promote programs and campaigns for public education, cause marketing and advocacy. A creative thinker always looking for innovative solutions, Lawrence is keen on developing integrated strategies for online ecosystems that utilize the best available channels. Being a pragmatist, he is also passionate about equipping organizations with the right tools to effectively reach their audiences, from CMS to CRM.
Change.org is revolutionizing the way people create change online. An open platform with cutting edge tools, Change.org empowers anyone, anywhere to start and win campaigns. We’re growing by more than 2 million members a month, and people are winning campaigns every single day.
