Perfect Phrases for Fundraising

In this webinar, Dr. Beverly A. Browning, author of Perfect Phrases for Fundraising will discuss how to use THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME. Using precise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed. Learn how to craft a message that recipients will read and respond to. The author will share her time-saving tips, message-crafting strategies and ready-to-use phrases for getting results in any campaign.

Takeaways:

    Master the right language for:

  • Telephone soliciting
  • YouTube, Facebook, and Twitter
  • One-on-one meetings
  • Board of director appeals
  • Organization website campaigns





Dr. Beverly A. BrowningMichigan native and current Arizona resident, Dr. Beverly A. Browning, has been consulting in the areas of grant writing, contract bid responses, and organizational development for nearly four decades. Her clients have included career, volunteer and combination fire departments; chambers of commerce, faith-based organizations, and units of local and county municipal governments; state and federal government agencies, school districts and colleges, charter schools, social and human service agencies, hospitals, service associations, and Fortune 500 corporations. Dr. Browning has assisted clients and workshop participants throughout the United States in receiving awards of more than $350 million.

Dr. Browning is the author of 40 grants-related publications, including Grant Writing For Dummies™ (Wiley.com); Grant Writing for Educators (Solution-Tree.com; How to Become a Grant Writing Consultant and Faith-Based Grants: Aligning Your Church to Receive Abundance (www.bevbrowning.com); Perfect Phrases for Writing Grant Proposals and Perfect Phrases for Fundraising (McGraw-Hill.com), and Rule of Thumb: A Guide to Small Business Sustainability (Rule-of-Thumb.biz).

She holds degrees in Organizational Development, Public Administration, and Business Administration. Dr. Browning is a grant writing course developer and online facilitator for Ed2Go.com. Her online courses (taught to thousands of students annually on www.ed2go.com) are Advanced Proposal Writing and Becoming a Grant Writing Consultant. Dr. Browning is a current member of the Grant Professionals Association. She is CEO of Bev Browning & Associates (BBA, Inc.); Founder and Director of the Grant Writing Training Foundation, and the Vice President for Grants Professional Services at eCivis Inc. (www.ecivis.com).

eCivis, InceCivis, Inc.’s Grants Network is the nation’s leading grants management and service solution. Founded in 2000 and based in Pasadena, California, eCivis has contracted with units of government nationwide to connect them to critically needed grant-related information, services, and products. Contract awards have exceeded $10 million annually for the past five years. Our analysts, each specializing in a particular funding area, conduct more than 40,000 hours of research every year to produce the comprehensive Grants Network: Research online database. Grants Network: KnowledgeBase delivers content from subject matter experts within both eCivis and the grants community. When clients have questions, eCivis promptly delivers answers through its full-service team of customer service associates.

In 2011, eCivis formed a new entity, Grants Professional Services (GPS), under the leadership of Dr. Beverly A. Browning (www.bevbrowning.com), a national grants consultant. GPS was created to meet the needs of existing and future eCivis clients. Valuable cost-effective services available include: grant writing, mock peer review, grant office coordination, evaluation, and grant-related and capacity building training.

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