Communicating Vision and Value

Why do communication strategies often not work? How is a vision different than a mission statement? How can marketing materials, websites, and social media interactions reflect this vision? How can you tap into deeper emotion and motivation for donors, stakeholders, employees, and volunteers? This webinar will explore what is beneath and beyond strategy – how to become more digitally and operationally aligned with what matters.


  • The differences between vision, strategy, mission, and tactics, and why the distinctions are important
  • Tools and resources for communicating internally and externally with more vibrancy
  • Framework for making your website and social media presence more thrivable

Todd HoskinsThriving networks and organizations have an alignment of vision, relationships, and actions. Todd Hoskins work in complex adaptive systems, with a focus on the nexus between people and technology manifests in:

• Vision discovery: connecting to purpose before development of strategy

• Engagement design: how to facilitate interaction internally and with constituents

• Systems and process: from social media to organizational development

Canopy GapCanopy Gap provides consulting services to leaders and organizations seeking alignment between vision, strategy, storytelling, technology, and stakeholder relationships. Current projects include:

• Research, design, and strategy for online communities

• Social media planning for corporate, civic, nonprofit, and educational organizations

• Workshops for leaders seeking to understand big global shifts

• User-centric communications, content, and community design

• Coaching for thought leaders in technology and positive social change

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