I once heard a research executive at a large corporation say that he could “pretty much just guess” what his customers wanted.
He is no longer employed by that corporation.
Online survey research is a powerful opportunity to move far beyond guesswork and into a real time conversation with potential donors. The internet is swarming with insight into virtually every product, idea, or cause imaginable. Survey research will help you make sense of “big data” by collecting, analyzing, and acting on that insight.
- Survey platforms: pros, cons, cost.
- Online research best practices and pitfalls.
- Distribution: Email, Social Media, Panels.
Brandon Henderson began his career running PR and communications for a division of the National Science Foundation. He was the managing editor of an international magazine and interviewed national figures like Elouise Cobell, the lead plaintiff in Cobell v. Salazar, the largest class action lawsuit in the history of the United States.
From detail to delivery, he has consulted with local, national and international magazines, corporations and organizations. Brandon has edited Pulitzer Prize winning authors – he has conceptualized design marketing for a world religion – he is a nationally published and critically acclaimed author.
Qualtrics, the company that makes sophisticated research simple, today announced it has partnered with Accel Partners and Sequoia Capital in the two firms’ largest-ever joint investment. Accel and Sequoia will provide a range of services and $70 million to help Qualtrics expand its SaaS product offerings beyond market research and accelerate its global growth, beginning with the hiring of another 250 employees in the next year alone.
It just happened. We’d been doing research for years when the Internet rolled around. We couldn’t find a decent online solution…so we just built one.
It was the 1990s and the Internet was at the center of everything. We never intended for others to use our research tools – they were ugly and complicated and it took a Ph.D. in statistics to understand them. But Scott, our founder, knew their value and began sharing them with his friends. Before long the biggest names in market research were requesting access to the system to do their own studies.
For a long time, the only people with access to Qualtrics were our closest friends and a bunch of Scott’s MBA students. It was our research clients who pushed us to open up the system…and gave us the feedback needed to make it both the easiest to use and most sophisticated research suite on the market.
Over a hundred million surveys later it’s nice to look back and say…‘the rest is history.’