LinkedIn a Powerful Tool for Nonprofits

For nonprofits, LinkedIn can be a development and outreach goldmine.

LinkedIn is a no or low-cost database that can be used to:

  • research donors
  • find board members with the skills and passion you need
  • get that all-important introduction to someone you want to know
  • brainstorm with peers
  • find volunteers and employees
  • connect with community leaders

It is a tool that boards, executives, and staff must understand because e-based outreach will be the norm.

LinkedIn is the one social medium geared to business people interested in professional development and connections. It links 135 million personal profiles and more than 2 million company profiles that can be tapped according to interest, specialty, location, and background. Recently, LinkedIn has added professional staff to look after the specific needs of nonprofits.

There are also more than 80,000 LinkedIn groups focus on nonprofit issues and ideas. Their members ask and answer questions, float ideas, and engage in discussions. It’s a rich and far-reaching knowledge base.

For this webinar, we will have a panel of three LinkedIn experts who will show you the LinkedIn ropes and answer your real-life questions.

Takeaways:

  • Learn the importance of keywords, the basic ingredient of a successful profile
  • Learn how to perfect the profiles of key team members and of the nonprofit
  • Learn why and how to use advanced search to mine the LinkedIn database
  • Learn the proper etiquette for getting introductions on LinkedIn




Halpert, Semple, Stengel

Maria Semple is Principal of The Prospect Finder LLC, an organization that helps nonprofit organizations and financial advisors identify their best matches for donors or client prospects. Her firm specializes in prospect research on high-net-worth individuals, foundations. and corporations. She also provides training seminars and webinars for staff members who wish to augment their prospect research skills. / Semple is a highly sought-after speaker whose past speaking engagements have included the Association of Professional Researchers for Advancement, the Support Center for Nonprofit Management, and New York University’s Heyman Center for Philanthropy and Fundraising. In 2007, she authored two downloadable and interactive prospecting tools, which include an extensive compilation of research resources.

Marc W. Halpert is Managing Partner, Your Best Interest LLC and its divisions: e-giving and connect2collaborate. Halpert specializes in offering paperless electronic payment services to optimize the cash flow of and speed collections to both for profit and nonprofit companies. In his latest business, Connect2Collaborate, Halpert uses his skills in networking and his LinkedIn evangelism to train and coach others. / He has been recognized for client service and is a frequent speaker at national, regional, and local conferences for small businesses and nonprofits. He has also authored articles on innovations in cash flow technologies, and on LinkedIn as a powerful branding power. He volunteers as a counselor at the award-winning Norwalk, CT chapter of SCORE where he provides expertise in e-commerce, nonprofits, and social media. He also teaches LinkedIn to job-seekers at Connect to Care at Westchester Jewish Community Services in Westchester County, NY.

Geri Stengel is president of Ventureneer.com, which connects nonprofit execs, social entrepreneurs, and socially responsible small business owners with the knowledge they need to make the world a better place and to thrive as sustainable organizations. Geri’s blog, Vistas (http://www.ventureneer.com/vblog), is about the insights, strategies, techniques, and solutions that help values-driven businesses realize their social-change missions.

Her experience as an entrepreneur, nonprofit consultant, and web expert includes:

* Reviewer for Social Innovation Fund, part of the White House initiative to better fund nonprofits;

* Member of Knowledge Work Group Social Impact Exchange, a sector-wide collaboration to scale effective nonprofits and was a consultant for its business plan competition.

* Former adjunct professor of Social Entrepreneurship at The New School in New York City.

* Serial board member. Currently fundraising chair of a $10 million homeless organization in New York City.

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