Strategies to inject new life into your annual appeal. By planning, you’ll know what your desired result is, by setting a goal and taking steps to attain it and talking to your audience the “right” way.
Takeaways:
- The art of the story in solicitation
- Timing — it really is important
- Eye appeal could be the difference
- Understanding what just happened
- Tracking results
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Prior to joining Rescigno’s, Ron Rescigno spent 23 years in private high school education as both a teacher and administrator. He holds a BA in English from Lewis College and an MA in Educational Administration from Governors State University. Ron is responsible for new sales, research and copy-writing of materials for the annual fund, campaign material and various in-house marketing materials such as email marketing. Ron and Sue are very active in their community. They were recently honored by the Children’s Museum in Oak Lawn with Soaring Spirit awards because of their longstanding involvement in the museum. Sue also sat on the board of Hope Children’s Hospital in Oak Lawn for 10 years and served for two years on the Christ Hospital development committee. Ron has been the vice president of the Children’s Museum in Oak Lawn for the last [6] years and recently completed a nine-year tenure on the board of St. Linus Grammar School. |
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Sue Rescigno spent the early years of her professional career in development at prestigious educational institutions such as Illinois Institute of Technology and St. Xavier University. During her tenure at IIT, she won an award from CASE for Sustained Performance in the Annual Fund. Sue’s degree is in Mass Communications from St. Xavier University and is a Certified Mailpiece Quality Control Specialist. She is also currently on the Postal and Government Affairs Committee of the Mailing and Fulfillment Association (MFSA).
Rescigno’s Marketing Connections is an American small business that provides direct and social media marketing services for non-profits and direct marketing agencies. From humble garage beginnings as Rescigno’s Rapid Mailing Service in 1992, when they worked from their dining room table addressing envelopes by hand, Rescigno’s is now based in Bridgeview, Il —where computers, postal software, high-speed printers, and tabbing, stamping, and folding machines have allowed them to expand their offerings and grow their customer base. Rescigno’s has been a certified mailing expert since 1992, and over the past 19 years have become the one-stop shop for all things marketing. Whether it’s consulting, social media solutions, or mailing campaigns, the team at Rescigno’s Marketing Connections works to solve direct marketing challenges and provide results. As “thought-leaders” of a business that specializes in personalized communications, they believe in maintaining personal relationships with their customers.
