How to Use Pinterest to Advance Your Organization

David Svet and Heidi Hancock, CFRE, from Mosaic Non-Profit Development will provide an indepth look at new social sharing platform, Pinterest. Following a brief overview of the fundamentals of Pinterest, David and Heidi will discuss a variety of ways that Pinterest can be used to augment your organization’s communications, awareness, market position, recruiting, community building, and fundraising. Discussing a variety of examples, David and Heidi will cover some of the many benefits that come from integrating Pinterest into your marketing and communications mix, including search engine optimization and search engine marketing. There will also be time allotted for answering your questions.


Takeaways:

  • An overview of the fundamentals of Pinterest
  • An awareness of best practices for nonprofits
  • An understanding of strategic applications for Pinterest
  • Familiarity with the direct and indirect benefits of using Pinterest
  • An awareness of caveats and potential pitfalls to avoid





David SvetDavid Svet has over 30 years of experience in integrated marketing communications with specific expertise in the philanthropic sector. David works with organizations that need to connect with their constituents by creating highly personal, precisely targeted, multi-channel marketing communications. Through market insight and customer experience analysis David works to dynamically position non-profit brands to increase value and build lasting relationships. He works with social media, direct marketing and interactive communications to align charitable organizations’ brand expressions with their missions.

David founded Spur Communications in 1994 and is responsible for leading Spur’s pioneering efforts in 1:1 marketing and brand development.

Prior to forming Spur, David was a designer for NewTek Incorporated, the makers of the Video Toaster. A native of Ohio, David was a member of the Industrial Design faculty at The Ohio State University where he taught and conducted research in computer graphics and user interface design.

David holds a B.S. in Graphic Design from the University of Cincinnati, and a M.A. in Industrial Design from The Ohio State University. His design, teaching, and research articles are chronicled in several publications including Print, Innovation, Proceedings of the ACM SIGGRAPH, Arts Advocate, Corporate Identity Design Volume I, and Expressive Typography: Word as Image.

In his free time David can be found working as a Boy Scout leader, serving on the Board of Directors of Hope House (the largest domestic violence shelter system in Missouri) or kayaking and scuba diving with his family.

Heidi HancockHeidi Hancock is a dynamic development professional with seventeen years experience in non-profit management and institutional advancement. Heidi has demonstrated success by raising over $70 million in annual, major gift, and capital campaign funds for art museums, theatres, dance companies, faith-based organizations, and social service providers in both rural areas and urban centers across the United States. Her successful record of forecasting, strategic analysis, and enhancement of revenue during down economic cycles complements her specific expertise in fundraising, strategic planning, operational management, and board development in both start-up and multi-million dollar not-for-profit environments. Heidi focuses on enhancing organizational sustainability by building sound development programs.

Prior to her consulting work, as Director of Development for Boston Ballet, Heidi managed a staff of 16 and focused on integrating planned and leadership giving across potential support base capacity of approximately $10 million annually in major gifts, increased annual fund receipts from $5m to $8.2m, and created the campaign plan to build the major gift and planned giving programs.

While serving as the Director of Development for Kansas City Ballet, Heidi built the development program from a 1 person operation to a 5 person department while increasing the annual fund receipts from $1.7 million to $2.4. In addition to building the annual fund, she mounted the organization’s first capital campaign of $25m and raised $17m within the first year, while building a corporate sponsorship program and establishing the first planned giving program for KCB.

As a consultant, Heidi directed the Path of Hope Campaign for Our Daily Rest in South Carolina. Over the course of 8 months this start-up organization dedicated to building the first homeless shelter in the county and providing services to help people transition back to self-sufficiency raised over $1.3 million. Recently, she directed the Bring Back the Magic campaign to restore the architecturally and historically significant art deco era Capitol Theater in Iowa. She is most proud of the volunteers who exceeded their campaign goal by over 30%!

Heidi holds a Master’s degree in Arts Administration from The University of Akron and the CFRE (Certified Fundraising Executive) certification.

She has served for 6 years as the chair for the Development Council for Dance USA, acted as committee chair for the Mid America Chapter and the Massachusetts Chapter of the Association of Fundraising Professionals, served as a mentor for Women in Development and the Missouri Arts Council as a site evaluator, and acts as an international business development consultant for GrowMovement.

Mosaic Non-Profit DevelopmentMosaic Non-Profit Development is a firm focused on creating effective and sustainable fundraising initiatives for nonprofits. We work hand-in-hand with the leadership, professionals, volunteers, and investors of NGOs across the country and around the globe to develop strategies and implement solutions that increase resources and enable mission achievement. Mosaic helps non-profit organizations and their leaders create the development and fundraising strategies, cultivate stakeholders, and support the internal processes that enable them to achieve their missions.

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