How to Produce a Video, Put it on YouTube and Measure Results

YouTube is one of the most popular destinations on the world wide web, but nonprofits are underutilizing this free platform for video messaging. In this one-hour webinar, we’ll discuss strategies for producing effective web videos for internal and external communications, advancement, development, public information and recruitment. We’ll also touch upon YouTube’s outstanding audience measurement and engagement tools. Finally, we’ll discuss placing your new videos on Facebook, blogs and your organization’s website.

Takeaways:

  • Seven producing tips for online video
  • Create a Youtube channel for your nonprofit
  • Dynamically measure your viewing audience with YouTube analytics
  • Beyond YouTube: Distribute your video to Facebook, blogs and other websites





Roberto MightyRoberto Mighty has written and produced 65 half-hours of network affiliate and independent television, shot scores of nonprofit presentations and has over 100 videos on YouTube. He is Founder and Principal of Celestial Media, a Boston area company that specializes in web video production. Currently producing independent projects for Harvard University, he received his Master of Fine Arts in the Visual Arts from Lesley University and is Adjunct Professor in the Department of Visual and Media Arts and Emerson College, Boston.

Celestial MediaCelestial Media was founded in 1998. The company specializes in producing web videos and interactive multimedia. Nonprofit clients include Harvard Medical School, Argosy Foundation, Berklee College of Music, Boston Foundation and many others. We advocate using a PBS documentary style approach. Our high-definition production teams consist of a Producer, Writer, Videographers, Editor and Graphic Designer.

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