Navigating the social media landscape can be difficult for nonprofits. We will provide best practices for gaining followers and converting those followers to cause donors.
Takeaways:
- How to increase traffic to your page
- How to gain followers for your cause
- How to convert Facebook likes to actual cause supporters
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Prior to founding KarmaWell, Darren Rankin spent 15 years as a sport marketing leader and innovator, growing existing accounts & assets by resourcefully implementing innovative strategic alliances throughout the industry. As a Vice President at IMG, Darren focused on both servicing and growing strategic accounts such as Kia & the NBA or 24 Hour Fitness & the Olympics and generating new revenue as a Business Development leader. At IMG Darren cultivated his success through working across multiple disciplines such as sponsorship development, activation, negotiations, sales strategy, brand development, partnership integration and social media. Before joining IMG, Darren worked at BRC Group & LeadDog Marketing. As Jr. Partner at BRC Group, Darren led operations for the sports marketing and events agency focused on the Hispanic and Youth markets for clients such as: Major League Soccer, Lowe’s Hardware and FIFA. At LeadDog, a sports marketing and event company in New York City, he worked on a number of projects, including managing sponsorship sales for the New York Sports Club Spring Promotion and co-managing the US Open SmashZone Fan Festival & the Basketball Hall of Fame Grand Reopening Festival & 2002 Inauguration Ceremony of Magic Johnson. |
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President/COO of KarmaWell, Darren Rankin oversees day-to-day operations & growth, but more often than not, he just focuses on getting out of the way of KarmaWell’s first-class trio of start-up vet tech leads & partnership manager.
KarmaWell was created to help Causes uncover & put into motion a new source of year-round donations and supporter engagement. With a database of over 1.5 million nonprofits anyone can go to KarmaWell.com to activate their Causes no matter how big or small. You know what you care about: from your kid’s school, to the local animal shelter, to causes fighting Parkinson’s, to international nonprofit leaders Right to Play and PeacePlayers International – KarmaWell enables you to Shop & Support all of them. It’s so easy to start! Just add your custom shopping app then shop the over 850 online KarmaWell retailers and % of each purchase is automatically donated back to your Causes. Whether you’re a Cause looking for new donations or you are one of the 85% of Americans who want to Shop & Support, KarmaWell is the simple, seamless way to make a difference. You Shop + Our App = A Better World!… KarmaWell – Shopping Should Feel This Good!
