Effective Strategic Planning Part 2: Getting Results

Strategic planning has a dicey reputation for any number of reasons:

1) it often is tedious and time-consuming;

2) the issues it identifies are either obvious or not critical to the mission (or both);

3) the actions it specifies are vague and unmeasurable;

4) it is ignored once the plan is written (or the written plan is never quite finished);

5) it simply adds tasks to an already over-stretched staff;

6) it has no results visible to stakeholders;

7) it does not advance your mission.

These problems are not inherent to strategic planning; they are signs that it has been done badly. This webinar will look at how a nonprofit can infuse its mission into the daily activity of staff and board through a straightforward, rigorous, and even morale-building process. It will offer both a structure and tools for planning.


  • A framework and process for planning
  • How to structure a mission-driven plan
  • How to create an effective action plan
  • What to share with whom and how

Sam FrankSam Frank founded Synthesis Partnership to assist nonprofits with strategy, planning, and organizational development and change. He advises and has served on the boards of local and national nonprofit organizations addressing arts and culture, education, health care, preservation, homelessness and the environment. Sam frequently offers workshops on planning at national conferences and writes an e-newsletter, Critical Issues in Strategy, Planning and Organizational Development (http://bit.ly/SyParchive) and a blog on nonprofit issues (http://bit.ly/blogSyP). He conceived and directs the Wednesday Webinars at nonprofitwebinars.com. Prior to Synthesis Partnership Sam was Director of Architecture and Design at Corning Incorporated, and Dean of Architecture and Design at Rhode Island School of Design. He was educated in English literature at Princeton University, architecture at Harvard University, and architectural history, theory and criticism at the Massachusetts Institute of Technology.

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