In this workshop, we’ll discuss the unique marketing needs faced by nonprofits and small organizations. With the vast “Universe of Marketing Possibilities”, many organizations don’t know where to start, what to implement, and how to prioritize marketing initiatives. We’ll discuss how to work within a framework and methodology that is simple, effective, and cumulative.
Large organizations launch integrated campaigns that include social media, online advertising, search engine optimization and much more. Oftentimes small- to mid-sized organizations are unable to mirror this kind of success because they can’t fund hiring a search agency, a PR agency, an ad agency, a social media agency, etc. But, with the marketing roadmap you’ll now be able to create, you too can build an integrated system that works – even without a big budget or staff.
This jam packed session helps you create a plan to address your biggest challenges, including:
- Driving online (and offline) traffic to your website
- Getting more qualified leads
- Increasing donations, volunteers, registrations, etc.
- Why to launch integrated campaigns that include social media, online advertising, search engine optimization and much more.
- How you can have an integrated program even if you can’t afford to hire a search agency, a PR agency, an ad agency, a social media agency, etc.
- Using the marketing roadmap you’ll now be able to create a cumulative plan that can get you there at the pace that matches your budget.
|Katharine Coles is a marketeer, speaker, author, & entrepreneur with over 20 yrs experience in nonprofit, start-ups, corporate & entrepreneurial organizations. Katharine has created innovative marketing/PR campaigns for such organizations as MCI & Women in Technology International. She is CEO/Founder of Mad Marketeer and, as an expert in nonprofit marketing/fundraising, she has worked with hundreds of nonprofit organizations creating website & marketing strategies, as well as speaking nationally on a wide range of topics. Throughout her life, Katharine has been ardently committed to “giving back” and has served as a CASA (Court Appointed Special Advocate); mentored inner-city children from Stand High Stand United in Boston, MA; and served on the Boards of P.S. I Love You Foundation and Access Executive Network an organization committed to “doing good while doing well”. She earned her MBA from George Washington University & a B.S. in Marketing from the University of Virginia. Katharine currently sits on the Board of the African Women Entrepreneurship Programme – Kenya Chapter.|
|Mad Marketeer – We are a marketing agency with a unique twist by “Creating STAND OUT marketing that’s affordable and bold!” We work with small- to mid-sized organizations providing branding, design, websites, search engine optimization, social media and other services. Using new technologies and cutting edge techniques (browser based platforms, QR codes, video, a monitoring and measurement platform – and more!), our integrated programs are all designed to help you drive online traffic, convert more of your traffic into leads, and turn more of your leads into sales or donations.|