What Executive Directors Desperately Need to Know About Fundraising

Our webinar will focus on addressing the essence of a non-profit leader’s job function – fundraising. This is ironic because the overwhelming majority of executive directors we’ve surveyed tell us it’s the part of the job they enjoy the least. We’ll focus on why EDs struggle with this most essential of tasks and what they can do to significantly direct sufficient time and effort to ensuring organizational sustainability.

Takeaways:

  • We’ll discuss the ‘convenient truth’ of blaming the economy and why that’s not going to help bring $ through the doors
  • Take part in a self-assessment survey that will “slot” your position on the ED/fundraising scale
  • Discover why individual donor fundraising is absolutely vital…even if and when all else fails
  • Learn about the serious implications inherent in ignoring fundraising to individuals





Ron & Sue RescignoSue Rescigno spent the early years of her professional career in development at prestigious educational institutions such as Illinois Institute of Technology and St. Xavier University. During her tenure at IIT, she won an award from CASE for Sustained Performance in the Annual Fund. Sue’s degree is in Mass Communications from St. Xavier University and is a Certified Mailpiece Quality Control Specialist. She is also currently on the Postal and Government Affairs Committee of the Mailing and Fulfillment Association (MFSA).

Prior to joining Rescigno’s, Ron spent 23 years in private high school education as both a teacher and administrator. He holds a BA in English from Lewis College and an MA in Educational Administration from Governors State University. Ron is responsible for new sales, research and copy-writing of materials for the annual fund, campaign material and various in-house marketing materials such as email marketing.

Ron and Sue Rescigno are very active in their community. They were recently honored by the Children’s Museum in Oak Lawn with Soaring Spirit awards because of their longstanding involvement in the museum. Sue also sat on the board of Hope Children’s Hospital in Oak Lawn for 10 years and served for two years on the Christ Hospital development committee. Ron has been the vice president of the Children’s Museum in Oak Lawn for the last [6] years and recently completed a nine-year tenure on the board of St. Linus Grammar School.

Rescigno's Marketing ConnectionsRescigno’s Marketing Connections is an American small business that provides direct and social media marketing services for non-profits and direct marketing agencies. From humble garage beginnings as Rescigno’s Rapid Mailing Service in 1992, when they worked from their dining room table addressing envelopes by hand, Rescigno’s is now based in Bridgeview, Il —where computers, postal software, high-speed printers, and tabbing, stamping, and folding machines have allowed them to expand their offerings and grow their customer base. Rescigno’s has been a certified mailing expert since 1992, and over the past 19 years have become the one-stop shop for all things marketing. Whether it’s consulting, social media solutions, or mailing campaigns, the team at Rescigno’s Marketing Connections works to solve direct marketing challenges and provide results. As “thought-leaders” of a business that specializes in personalized communications, they believe in maintaining personal relationships with their customers.

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