Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find! Your website is a key part of your organization’s outreach/marketing effort and needs to speak to your readers THEIR way. This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.
Takeaways:
- Stay “need to know”
- KISSS (keep it short, simple, and scannable)
- Use links strategically
- Write for Search Engine Optimization
 Dalya F. Massachi specializes in helping nonprofit professionals advance their missions through outstanding fundraising and marketing materials – online and offline. A lifelong writer, Dalya’s first letter to the editor was published in her hometown newspaper before she was even a teenager. For nearly 20 years, Dalya has worked professionally with community-oriented organizations as a grantwriter, speaker, writing coach, journalist, and consultant. She has crafted countless successful marketing pieces, grant proposals, and news articles, and currently pens “The Writer’s Block” column on OpportunityKnocks.org. From 2000-2004, Dalya served as Founding Director of BAIDO: [San Francisco] Bay Area International Development Organizations. She holds an M.A. in Communication & International Development and a B.A. in International Studies. Dalya’s award-winning book is entitled, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” Her website and free e-newsletter are at: www.dfmassachi.net. |
 Writing for Community Success helps you turbocharge your words to engage more readers! We help you boost your community impact through outstanding written materials. Services include: Group training, Editing (books, articles, etc.), Grant proposal tune-ups, and Writing coaching. |
