Whatever fundraising software you’re organization is using, you need the capability to effectively segment your database to more effectively appeal to your donors. Segmentation has come a long way since we started dividing our data by current donors, lapsed donors and non-donors!
This webinar will cover the three most important factors in segmentation; discuss how data should be structured to get you the results you want; and we’ll share stories about segmentation successes and near-misses.
Takeaways:
- 3 most important factors in segmentation
- Learn how data should be structured to get you the results you want
- Learn how (and when) to improve the quality of your data
 Cheryl J Weissman has been working for and with nonprofits since 1984.After several years as a fundraiser at a Chicago nonprofit, Cheryl moved on to become an account manager for a national software company. Working exclusively with nonprofits, Cheryl developed and delivered software training programs, performed various data-related services, organized and hosted users groups, provided on- and off-site consulting services and provided input into software updates. In 1993, believing she could more efficiently serve the nonprofit community without the overhead of a larger company, Cheryl founded CJW Consulting & Services, Inc. |
 CJW Consulting & Services, Inc. (CJW) is dedicated to preserving the institutional memories of nonprofit organizations.CJW founded in 1993 to help non-profit organizations make the most effective use of their software resources. Cheryl Weissman, CJW’s President, has 25+ years of experience with fundraising, the nonprofit community and its associated software. Cheryl’s background, along with her commitment to providing affordable, high-quality services, allow CJW to provide high-quality consulting and services at prices designed to fit your budget. CJW Consulting & Services, Inc. offers a wide variety of services, including on-site and on-line software training, data analysis, consulting and temporary staff replacement, all tailored to your specific needs. To date, CJW has assisted nonprofits in over 30 US states and 4 Canadian provinces. |
