Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and boost your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, drive online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working.
Takeaways:
- Build/maintain an interactive website designed to convert visitors to leads
- Drive online traffic to your website and social media
- Maximize the likelihood prospects can find you
- Keep traffic on your site with lots of functionality (i.e., “stickiness”)
- Convert leads into donations and other forms of support (i.e., “conversion”)
- Track results
 Allan Pressel is founder and CEO of CharityFinders (www.CharityFinders.com), which helps nonprofits use the Internet to further their mission. CharityFinders’ main product is NonprofitSite123 – a tool that enables any nonprofit to have its own world-class website quickly – at a low cost, with no training required.
Allan was named as one of the world’s leading e-philanthropy experts by the ePhilanthropy Foundation. He was given the Volunteer Service Award by President George W. Bush. Allan is the co-author of Internet Management for Nonprofits: Strategies, Tools and Trade Secrets. Previously, Allan was a co-founder of i-Cube, which had a highly successful IPO in June, 1998, and was later acquired by Razorfish. i-Cube was profitable every quarter for 7 years. i-Cube helped large corporations develop an IT/Internet strategy and implement it through software/web development and consulting services — much like CharityFinders does for nonprofits. Prior to founding i-Cube, Allan was a technology strategy consultant at Arthur Anderson and First Consulting Group. Allan holds a M.B.A from UCLA’s Anderson School of Management, and a B.A. from Brandeis University, and attended the London School of Economics and London Business School. He has co-founded and sits on the boards of several nonprofits. Allan is also an All-American springboard diver. |
 CharityFinders (www.CharityFinders.com) helps nonprofits use the Internet to further their mission. CharityFinders’ main product is NonprofitSite123 – a tool that enables any nonprofit to have its own world-class website quickly – at a low cost, with no training required. |
