The increasing adoption of social media and online fundraising platforms are finally colliding to bring about real social media fundraising. In the past two years, there have been social media fundraising experiments and several new fundraising solutions developed to integrate with social media. We’ll review software that integrates completely with Facebook and Twitter applications for fundraising, such as Causes and Help Attack, and when you should utilize them. We’ll also look at best practices for online campaigns that are primarily amplified by Facebook and Twitter, and what helps them to succeed.
- A working definition and understanding of “social media fundraising”
- Familiarity with the fully-integrated social media fundraising solutions and when they should be utilized in your online campaign
- Options for using social media to amplify your online fundraising campaign
- Know when your organization is ready to run a social media fundraising campaign