Has Social Media Fundraising Finally Arrived?

The increasing adoption of social media and online fundraising platforms are finally colliding to bring about real social media fundraising. In the past two years, there have been social media fundraising experiments and several new fundraising solutions developed to integrate with social media. We’ll review software that integrates completely with Facebook and Twitter applications for fundraising, such as Causes and Help Attack, and when you should utilize them. We’ll also look at best practices for online campaigns that are primarily amplified by Facebook and Twitter, and what helps them to succeed.

Takeaways:

  • A working definition and understanding of “social media fundraising”
  • Familiarity with the fully-integrated social media fundraising solutions and when they should be utilized in your online campaign
  • Options for using social media to amplify your online fundraising campaign
  • Know when your organization is ready to run a social media fundraising campaign





Debra AskanaseDebra Askanase is the founder and Engagement Strategist at Community Organizer 2.0, a strategic social media consulting firm to nonprofit organizations. Debra holds a B.A. from Emory University and a M.B.A. in International Business from Bar Ilan University. Prior to founding Community Organizer 2.0, Debra worked for almost 20 years in the nonprofit field, originally as a community organizer and later as a program director, executive director and fundraiser. Debra has presented workshops at the Nonprofit Technology Conference and is a speaker and presenter at conferences worldwide.
Community Organizer 2.0Community Organizer 2.0 creates customized social media strategies, solutions, and training for nonprofit organizations. We approach social media strategically, developing custom strategies and approaches that support organizational short-term and long-term goals. Our award-winning blog, www.communityorganizer20.com, offers advice, strategies and opinions about using social media in the nonprofit sector.

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