Many non-profits don’t understand the benefits of public relations to help put their organization and mission into the spotlight of public opinion. Public Relations counsel can assist non-profits in boosting donations, increasing visibility for their leadership and getting mainstream support for their organization. In addition, success stories (case studies) of individuals who were helped by the non-profit can increase the numbers of volunteers they receive and boost their chances for grant monies.
Takeaways:
- How public relations differs from advertising
- How can public relations help non-profits boost their image to the public
- Executive visibility opportunities maximize the image of the organization and helps boost donations
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After a 25 year career in New York, Charlotte Tomic moved with her husband to Miami Beach and started her own public relations firm, Tomic Communications. She previously worked for the major international marketing communications company, GolinHarris, as Manager, Media Relations, Worldwide Practice, and previously led the news department of St. John’s University in New York. She earned an MBA from St. John’s and taught at the undergraduate level. She is also a past-President of New York Women in Communications, the premiere association for professional communicators. Charlotte has served on numerous nonprofit boards, and was deeply involved in the fight against Big Tobacco in the 70s and 80s in New York.
Tomic Communications is a Miami-based public relations agency that marries strategic and creative work to maximize results for its clients. Our staff consists of only senior-level communications professionals that have more than 10 years of experience, providing the best and hardest working experts money can buy.
