When it comes to social media, email marketing, or even online engagement in general, we often have a feeling when things are going well or when they aren’t. Whether it’s Facebook, Twitter, or something else, you don’t have to be satisfied with a feeling: use your organization’s strategic plan to identify real goals and then track the data to show your impact. The next time your leadership staff ask why you’re spending all that time on Twitter, you’ll be able to show them why it matters!
Takeaways:
- Clear understanding of how organizational strategic plans can direct program/department goals and strategy
- Identify how program/department goals can translate to metrics and how to develop goals for those numbers
- Knowledge of next steps to get started today
 Amy Sample Ward is a blogger, facilitator and trainer focused on leveraging social technologies for social change. In 2009, she co-authored Social by Social: A practical guide to using new technologies to deliver social impact, and has contributed to various other publications about social media. She is a conversation-starter and thought-leader, writing about strategic uses of new technologies for communities and organizations on her blog (AmySampleWard.org) and the Stanford Social Innovation Review (SSIReview.com/Opinion). Amy is the Membership Director at NTEN: Nonprofit Technology Network (NTEN.org), the membership organization of nonprofit professionals who put technology to use for their causes. |
 NTEN aspires to a world where all nonprofit organizations skillfully and confidently use technology to meet community needs and fulfill their missions. We are the membership organization of nonprofit technology professionals. Our members share the common goal of helping nonprofits use all aspects of technology more effectively.We believe that technology allows nonprofits to work with greater social impact. We enable our members to strategically use technology to make the world a better, just, and equitable place. NTEN facilitates the exchange of knowledge and information within our community. We connect our members to each other, provide professional development opportunities, educate our constituency on issues of technology use in nonprofits, and spearhead groundbreaking research, advocacy, and education on technology issues affecting our entire community. |
